Vision
To be the first choice for financial services in the region by putting our clients at the centre of everything we do.
Mission
To deliver a simplified, modern everyday banking experience to all of our clients.
Our Values
Values define the character of both individuals and organisations. At CIBC FirstCaribbean, they shape our everyday decisions.
TRUST:
We believe in, empower and support each other; We act with respect, integrity, honesty and transparency in our relationships with each other and with our clients.
TEAMWORK:
We believe in CIBC FirstCaribbean and work together to promote a sense of pride and purpose in all we do for our clients and for our Bank.
ACCOUNTABILITY:
We do what we say, because this is what our clients expect and deserve. If we make a mistake, we admit it and fix it.
Strategic Priorities
We have four key strategic priorities: focus on our clients, building on our technology base to create a regionally leading digital experience for our clients, simplifying the way we do business and investing in our people.
Client Relationships:
We aim to grow our share of wallet with our existing clients, attract new clients, further improve sales and service capability by creating a personalised, responsive and easy experience.
Modern Everyday Banking Experience:
We are building digital capabilities across our sales and delivery channels to provide our clients with a modern omni-channel, banking experience.
Simplification:
We are optimising our processes and cost structure by simplifying the way we do business. We aim to remove paper from our processes, and we are investing in next generation compliance and customer onboarding experiences.
People:
We ensure business continuity and growth by developing our people.
